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Personator 2017 Update

Released 02/17/2017

The new version of Personator can now be consumed using the following endpoint:

Personator continues to grow with demand for new demographic information and input properties to help track a specific target. The 2017 update includes the addition of new elements in the Request/Response Strucutre which in effect also changes the WSDL structure. Please follow proper update procedures to prevent sudden disruption of service.


The official Personator Endpoint ( will be updated to the new version on April 3rd, 2017. The rcpersonator endpoint will continue to be online until May 17th, 2017, after which it will be taken offline. Here is the official timeline:

02/17/2017 04/03/2017 05/17/2017
Release Candidate Endpoint
Release: Version 5 Version 5 Offline
Official Endpoint
Version 4 Update: Version 5 Version 5

Update Procedures

Clients whose Web Service Integrations do not support WSDL changes due to the addition of new elements in the request/response structure are strongly advised to follow these update procedures:

  1. All applications must be re-compiled to use the Release Candidate Endpoint ( before April 3rd, 2017.
  2. Come April 3, we will be updating the Official Endpoint with Version 5 of Personator. At this time, all applications must be switched back to use the Official Endpoint before May 17th, 2017 when the Release Candidate endpoint goes offline.

Clients whose Web Service Integrations support structure/WSDL additions are still strongly encouraged to follow this update procedure, but are not required to.

Version 5 Changes

The following elements have been added as a request field:

Input Field

The following elements have been added as part of the default response structure:

Default Output Field

The following elements have been added as part of the response structure:

Additional Output Fields

In order to retrieve these new elements in the Response, you may enumerate each field in the Columns Request:

Please Note
These new columns are only placeholders for the web service structure. They currently do not output any data/values. A separate announcement will be sent for the activation of these new fields and features at a future time.
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