Melissa Address Key:Technology

Also see:

• Melissa Data Products
• Result Codes
• Result Code Examples

Introducing the MAK

Melissa Address Keys or MAKs are a persistent 64-bit numbers that never change. Much like a barcode or ISBN, this key identifies a discrete physical street address and aligns a multitude of additional information associated with each particular address; such as detailed geographic information, deduplication, property shape, etc.

Technology’s Past

• Addresses could only be identified with an actual physical address
• Searching & Matching records was imprecise and time consuming
• USPS address changes were unpredictable

MAK’s Present

• Melissa Data can return a MAK that uniquely identifies a location with precision
• MAKs are available for every address within the USA and Canada
• Resolution of a MAK is to the apartment or suite level
• For apartments and suites, a Base MAK is available to determine the base location
• MAKs are 64-bit numbers that are easy to store and retrieve
• Searching & matching records is highly efficient
• MAKs provide true data anonymity

MAK’s Future

• Melissa Address Keys will eventually standardize every address in the world
• Users to be provided with MAK addresses and will be able to retrieve the information with MAK only
• Melissa Data will provide constant updates of MAKs indicating address changes
• Continually relevant usability due to the rollout of products harnessing the geo-spatial reach of MAK