LeadGen Business:Request Parameters

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Standard Components

Parameter	Definition
Domain
Version	Web Service version.
Web Service	Business
Protocol	REST. The protocol used by the Web Service.
Action	"Get Count" or "Buy List"
Geographic type	ZIP, city, county, state. See Geographic Types for more info.
Customer ID	The requester’s Customer ID or email address.
Options	Geographic Options Business Options General Options Other Purchase Options

Actions

The following actions are supported by the web service:

Action	Service Description
Get	Get count of businesses that fit in the given criteria.
Buy	Buy a list of businesses’ info that fit the given criteria.

Authentication

Each Customer’s ID or email address is passed in as id in the URL. It is checked against the list of registered customers.

Geographic Types

Each request must specify one of the following geographic types:

Type	Description
Zip	Format: 5-digit ZIP or 9-digit ZIP+4 Multiple ZIP or ZIP+4 can be requested, comma separated with no space. Ex. zp=92688,85023,129265917
City	Format: 2-digit state;city name Multiple cities be requested, comma separated with no space. Ex. city=TX;Dallas,TX;Houston,TX;Austin
County	Format: 2-digit state;county name Multiple counties be requested, comma separated with no space. Ex. county=CA;Lake,AZ;Mohave,AZ;Maricopa
State	Format: 2-digit state code Multiple states can be requested, comma separated with no space. Ex. St=CA,AZ,NV
Radius	Miles of radius from a given address, amd/or the closes so many records to a given address EX. to request the closest 100 businesses within 5 mile to the address 23412 Avenida Empresa, 92688: addr=23412+avenida+empresa&zip=92688&mile=5&records=100

Options

Each request takes a set of geographic input. Business types and other input are optional with default values, as well as purchase options. See Columns in File for the format of all columns appended to file.

Geographic Options

URL Parameter	Geographic Type	Description
ZIP (5 digits) or ZIP + 4 (9 digits)	Required: zip Optional: radius	Each five-digit ZIP is validated. Plus4 is a filter in data selection.
City	Required: city Optional: radius	Each city and state combination is validated
County	Required: county	Each county and state combination is validated. FIPS is retrieved if valid.
State	Required: state Optional: radius	Two-digit state code is validated.
Addr	Required: radius	Exact street number and street name are used in data selection. No validation. Latitude and longitude are retrieved if the address exists.
Mile	Optional: radius (One of the two should be given, not required together.)	Mile is used to find out the latitude and longitude of a parameter so many miles away from the give address.
Records		Number of records that are the closest to the given address.
Str	Optional: radius	A street name within the given zip. (The street name needs to be exact.)
Strzip	Optional: radius	Zip for a specific street that is within the given radius (combination with a given address).

Business Options

URL Parameter	Description	Default Value	Optional Output Parameter
sic	Append 6-digit SIC code to file if exists (see frequency in table 4.2)	sic=0	sic=1
sic-d	Various SIC codes as selection/filter	all inclusive	Otherwise specify the SIC’s (2 to 6 digits), use ‘-‘ dash to specify multiple SIC codes, i.e. sic-d=17-9999-729924
staff	Append number of employees to file	staff=0	staff=1
staff-d	Various sizes of staff as selection/filter 1 - 4 5 - 9 10 - 19 20 - 49 50 - 99 100 - 249 250 - 499 500 - 999 1,000 - 4,999 5,000 - 9,999 10,000 +	all inclusive	Otherwise specify the index; use ‘-‘ dash to specify multiple staff codes, i.e. staff-d =6-8-10
sale	Append annual sales volume to file	sale=0	sale=1
sale-d	Various ranges of annual sales volumes as selection/filter $1,000-$499,999 $500,000-$999,999 $1,000,000-$2,499,999 $2,500,000-$4,999,999 $5,000,000-$9,999,999 $10,000,000-$19,999,999 $20,000,000-$49,999,999 $50,000,000-$99,999,999 $100,000,000-$499,999,999 $500,000,000-$999,999,999 Over $1 billion	all inclusive	Otherwise specify the index; use ‘-‘ dash to specify multiple sales volume codes, i.e. sale-d =6-8-10

General Options

URL Parameter	Description	Default Value	Optional Output Parameter
one	One contact per business	one=1	one=0 returns all contacts
dbug	Parameter check. If a parameter is spelt wrong or not suited for the given call, the request will be rejected.	dbug=0	dbug=1 to check

Other Purchase Options

URL Parameter	Description	Default Value	Optional Output Parameter
name	Append contact name to file if exists	name=0	To append: name=1
po	Customer’s purchase order number	none	To specify: po=xxxx
qty	Number of records requested	all records	To specify: qty=xxx
multi	Multiple usage of the list (1 – 5 times)	multi=1	Multi=(1through 5)
file	Specify file format (table 4.1)	file=8 (csv)	Otherwise specify format from File Types
fax	Append fax number (if available)	fax=0	fax=1
phone	Append phone number (if available)	phone=0	phone=1
naics	Append 8-digit NAICS code to file if exists	naics=0	naics=1
numemp	Appends the number of actual employees (as opposed to a range like staff)	numemp=0	numemp=1
keyexec	Appends the Key Executive to file	keyexec=0	keyexec=1
numsales	Appends the estimated sales volume in thousands (as opposed to a range like sale)	numsales=0	numsales=1