Global Email V3:Best Practices

Dedicated Email Marketing IPs

Email senders with a low sender Score typically experience aggressive email filtering applied to every email coming from the IP address attached to the sender Score. Email senders maintaining a high sender Score will see filtering criteria applied to individual emails and email campaigns instead of entire IP addresses. It’s definitely a best practice to not let other users to influence your email reputation. If you are on a shared server – other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and someone else is just email blasting causing the entire IP to be affected.

Improve your email reputation

After using our service to filter out emails, if the scores are already terrible for your current email campaign server IPs, it might benefit to do email campaigns on a new or more reputable IP to see better ROI. Pretty much starting email reputation on a clean slate. Not sure how feasible this is and it is something that you guys would have to discuss internally. However, using our service on existing IP should raise the sender scores for that specific IP. However, since you guys have high volume campaigns, I suspect the scores will be slow to change if you do go that route.