Melissa Address Key:Technology
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Introducing the MAK
Melissa Address Keys or MAKs are a persistent 10 digit number that never changes. Much like a barcode or ISBN, this key identifies a discrete physical street address and aligns a multitude of additional information associated with each particular address; such as detailed geographic information, deduplication, property shape, etc.
Technology’s Past
- Addresses could only be identified with an actual physical address
- Searching & Matching records was imprecise and time consuming
- USPS address changes were unpredictable
MAK’s Present
- Melissa Data can return a MAK that uniquely identifies a location with precision
- MAKs are available for every address within the USA and Canada
- Resolution of a MAK is to the apartment or suite level
- For apartments and suites, a Base MAK is available to determine the base location
- MAKs are 64-bit numbers that are easy to store and retrieve
- Searching & matching records is highly efficient
- MAKs provide true data anonymity
MAK’s Future
- Melissa Address Keys will eventually standardize every address in the world
- Users to be provided with MAK addresses and will be able to retrieve the information with MAK only
- Melissa Data will provide constant updates of MAKs indicating address changes
- Continually relevant usability due to the rollout of products harnessing the geo-spatial reach of MAK