Global Address Object:Introduction
International address data quality is a challenge for organizations of all sizes. International data with its differing address structures, terms, and alphabets can if handled poorly have a substantial negative impact on your data-driven initiatives. Melissa Data provides customizable developer tools have been designed to help efficiently manage and improve the data quality levels in your global contact data, all while providing for superior performance and profitability at a favorable price point. Global Address Object can be used as a turning point at which the international data collected across your organization can be transformed into usable reliable information and maintained that way. By using Global Address Object, you’ll reduce costly international undeliverable and return mail, increase effective multinational communication efforts, and save money on all the data driven initiatives across the organization.
Reference Data Coverage
Melissa Data utilizes the best sources of reference data available on the most frequent refresh schedule to provide a high quality address result. Our reference data is measured from the broadest level of coverage (Locality/Postal Code) to the most precise level of coverage (postal certified delivery point). Our current data coverage are as follows:
|Country Name||Country Code||Maximum Address Verification Level||Maximum Geocode Level|
|Austria||AT||4 - Premises||4 – Interpolated Rooftop|
|Canada||CA||4 - Premises||4 – Interpolated Rooftop|
|Switzerland||CH||4 - Premises||4 – Interpolated Rooftop|
|Germany||DE||4 - Premises||4 – Interpolated Rooftop|
|United States||US||5 - Delivery Point||5 – Rooftop|
|Verification Level||GeoCode Level|
At Melissa Data we are constantly attempting to improve our coverage by adding reference data as well as using the data to its maximum potential. However, reference data is important but only half of the story for successful global address verification. The industry experience and top notch support provided by Melissa Data are also important factors in providing the best data quality solution.
Global Address Object can take the following types of inputs:
- Full Address within one to eight address lines
- Full Address parsed into address lines, locality, administrative area, and postal code.
The object can then return the following types of output:
- Full Address formatted into the locally preferred format
- Full Address split into delivery address lines and locality lines.
- Individual parsed components
- Additional information including latitude, longitude, and timezone
When considering the process that the Global Address Object performs when verifying or correcting an address there is a cycle the input address moves through to provide the highest quality match and verification result. This process applies a combination of matching logic and the highest quality reference data to product the best possible address result.
Global Address Object supports the native language and script for each country that we support. For countries with native languages that does not use latin script, a translated or transliterated version of the address can be provided.†
†Currently not supported. Slated for a near future release.