Global Email:Best Practices

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Watch your email reputation

Email marketing campaign servers with a low email reputation score will typically experience aggressive algorithms that will filter every email coming from that specific IP address. On the other hand, maintaining a high reputation score will see less intrusive filtering only applied to individual emails and email campaigns instead of blanket IP addresses. It would be definitely beneficial to not let other users to influence your email reputation. For example, if you are on a shared server – other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and someone else is just email blasting causing the entire IP to be affected.

Improve your email reputation

After using our service to filter out emails, if the scores are already terrible for your current email campaign server IPs, it might benefit to do email campaigns on a new or more reputable IP to see better ROI. This would start your email reputation on a clean slate. As a disclaimer, we are not sure how feasible this would be for everybody but your team will need to discuss internally. However, using our service on existing IP should raise the reputation score for that specific IP. On IPs with existing completed high volume campaigns, the scores will be slow to change.

Result Code Best Practices

There are two main use cases for Global Email result codes.

1. Validating emails at the point of entry on a web entry form
2. Sending bulk emails in a marketing campaign.

Each case will require their own set of standards, and a different approach. Provided below is our recommendation on how to treat specific result codes.

Accept – Send mail. There is a high chance of email delivery success.

Caution – Email delivery not guaranteed.

Reject – Do not send.

These recommendations are to be used as a reference, and each case may vary from user to user.

Code	Meaning	Detail	Melissa Recommendation
ES-Email Status			Email Marketing Campaign	Point of Entry
ES01	Valid Email	This email was confirmed to be a valid email.	Accept	Accept
ES02	Invalid Email	This email was confirmed to be a invalid email.	Reject	Reject
ES03	Unknown Email	This email's status is unknown due to unknown external factors. Please try again another time.	Reject	Caution
ES04	Mobile Email Address	The domain name was identified as a mobile email address and classified as not deliverable by the FCC.	Reject	Accept
ES05	Disposable Domain	The domain name of the submitted email was identified as a disposable domain.	Reject	Caution
ES06	Spamtrap Domain	The domain name of the submitted email was identified as a spamtrap. Mailing to this domain could result in the sender being blacklisted.	Reject	Caution
ES07	Accept All Server	The mail server is an accept all server. Accept-All domains is set in a way that makes all emails seem valid.	Caution	Accept
ES08	Role Address	This Email address was created as a group, ex: sales@, support@, or postmaster@.	Caution	Accept
ES09	Protected Mailbox Caution	The mail provider for this email address may be quick to classify senders as spam and will not respond to our requests. Mailbox validation is not possible at this time and the mailbox may or may not exist. We recommend proceeding with caution if emailing numerous records to this mail domain.	Caution	Accept
ES10	Syntax Changed	The syntax of the submitted email address was changed.	Accept	Accept
ES11	Top Level Domain Changed	The top level domain of the submitted email address was changed.	Accept	Accept
ES12	Domain Changed (Spelling)	The domain of the submitted email address was corrected for spelling.	Accept	Accept
ES13	Domain Changed (Update)	The domain of the submitted email address was updated due to a domain name change.	Accept	Accept
ES20	Verify (Precision: Domain Result)	The email is considered valid, but did not have the mailbox verified and not found in our mailbox database.	Caution	Accept
ES21	Verify (Precision: Cached Mailbox Result)	The email status was found in our database of cached emails.	Accept	Accept
ES22	Verify (Precision: Real-time Mailbox Result)	The mailbox validation was performed in real-time.	Accept	Accept
ES23	Verify (Precision: Unicode Result)	Unicode Detected: We do not support Unicode at this time for realtime mailbox validation. Domain and cache check only.	Caution	Accept
ES24	Verify (Precision: Pending Mailbox Result)	The mail provider has been known to send a delayed response so it is possible that the pending status will change within the next 24 hours. You may want to resubmit this input at a later time as an update may be possible.	Caution	Accept
EE - Email Error
EE01	Syntax Error	There is a syntax error in the submitted email address.	Reject	Reject
EE02	A Domain Not Found	A Domain of the submitted email address was not found.	Reject	Reject
EE03	Mail Server Not Found	The mail server of the submitted email address was not found.	Reject	Reject
EE04	Invalid Mailbox	An invalid mailbox was detected (i.e. noreply).	Reject	Reject
SE - Transmission Service Error
SE01	Cloud Service Internal Error	The cloud service experienced an internal error.	Reject	Reject
GE - General Transmission Error
GE01	Empty Request Structure	The SOAP, JSON, or XML request structure is empty. Not to be confused with the GE01 GeoCode result code.	Reject	Reject
GE02	Empty Request Record Structure	The SOAP, JSON, or XML request record structure is empty. Not to be confused with the GE02 GeoCode result code.	Reject	Reject
GE03	Records Per Request Exceeded	The counted records sent more than the number of records allowed per request.	Reject	Reject
GE04	Empty License Key	The License Key is empty.	Reject	Reject
GE05	Invalid License Key	The License Key is invalid.	Reject	Reject
GE06	Disabled License Key	The License Key is disabled.	Reject	Reject
GE07	Invalid Request	The SOAP, JSON, or XML request is invalid.	Reject	Reject
GE08	Product/Level Not Enabled	The License Key is invalid for this product or level.	Reject	Reject
GE09	Customer Does Not Exist	The Customer ID is not in our system.	Reject	Reject
GE10	Customer License Disabled	The encrypted license is on the ban list.	Reject	Reject
GE11	Customer Disabled	The Customer ID is disabled.	Reject	Reject
GE12	IP Blacklisted	The IP Address is on the global ban list.	Reject	Reject
GE13	IP Not Whitelisted	The IP Address is not on the customer's whitelist.	Reject	Reject