Matchcode Optimization:UTF8 Near

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UTF-8 Near

Specifics

An algorithm developed by Melissa Data to match multi-byte data.

Summary

UTF-8 Near is meant to perform general distance (or string similarity) comparisons as an alternative to the other available algorithms which are designed to evaluate strings on a character for character basis. For many international extended character sets, a character cannot be represented by a single byte, and therefore makes results returned by those algorithms inaccurate.

Returns

Percentage of similarity

Example Matchcode Component

MCO Algorithm UTF8Near.png

Example Data

STRING1 STRING2 RESULT
Johnson Jhnsn Unique
Maguire Mcguire Match Found
Beaumarchais Bumarchay Unique
Asbjørn Aerocorp Asbjorn Aerocorp Match Found



Performance
Slower Faster
Matches
More Matches Greater Accuracy


Recommended Usage

UTF-8 data. This algorithm was added to MatchUp with the assumption that international data contains multi-byte characters, making other algorithms inconsistent in accuracy for usage.
Hybrid deduper, where a single incoming record can quickly be evaluated independently against each record in an existing large master database. Batch level runs where other matchcode components are set to exact or databases of a single country origin.


Not Recommended For

Databases merged from different countries and intended to match on a single data type.